I was in a car accident on Interstate 24 near Murfreesboro a few weeks ago. I was in the hospital for a few days and when I got home I had to miss several weeks of work. I was playing around on the Internet to see if there was anything on there about my wreck (traffic was messed up for two hours) and I discovered a lawyer had written about my wreck. My name wasn’t used but all of the other details were there. Why is he doing that?
This lawyer is doing two things. First, he is hoping that you will Google your accident, find his post, and then hire him to help you (or the other driver) with all any potential lawsuit.
Second, this attorney is trying to put something on his blog to keep it current in the hope that it will rank higher in search engines like Google. Google likes new content. So, rather than write something substantive that actually will do readers some good, these lawyers write about accidents. In fact, some of these posts are not written by the lawyer at all. Some lawyers hire ghost-writers to write blog posts to create "content" and make Google think that their blog has some substance.



