Why do lawyers write blog posts that discuss someone else’s car wreck?
This lawyer is doing two things. First, he is hoping that the person who was injured in the wreck will Google the accident, find his post, and then hire him to help with all any potential lawsuit. This is direct marketing, pure and simple. There is no legal ethics rule that prohibits this conduct.
Second, this attorney is trying to put something on his blog to keep it current in the hope that it will rank higher in search engines like Google. Google likes new content. So, rather than write something substantive that actually will do readers some good, these lawyers write about accidents in an effort to inject the key words used in searches onto the Internet..
Tennessee Injury Law Center

